Record revenue of 65 billion for mobile phone applications
By Web Desk
PARIS : Revenue from mobile phone applications reached a new high of 65 65 billion in the first half of this year.
Sensor Tower, a market watchdog, said on Monday that revenue from mobile app stores had risen despite criticism of Apple and Google’s authority in their areas.
Preliminary figures from Sensor Tower show that 64.9 billion has been spent on the App Store and Google Play in the first half of this year, according to the French news agency. This is an increase of 25% over the same period last year.
In a revenue estimate for Apple, Censor Tower said 41 41.5 billion was spent on subscriptions and apps on the App Store, including “in-app purchases” to purchase virtual items such as game characters. Used.
Google Play was expected to reach 23.4 billion by the end of June.
The video-sharing app TuckTalk topped the list of non-gaming applications, with users spending more than 92 920 million. This is 74% more than in the same period last year.
Google’s proprietary video website YouTube ranked second among non-gaming revenue generators. Users spent 565 million on the platform.
Worldwide spending on mobile games reached .7 44.7 billion in the first half of this year. According to Sensor Tower, this is 18% more than the revenue generated by the applications during the same period last year.
Despite the increase in spending on mobile gaming, the decline in the proportion of censorship towers says: “This does not mean that it is declining, but that it is reversing the extraordinary circumstances created by last year’s epidemic.” It’s because of the way things are. ”
The Chinese company Ten Cent’s mobile game ‘Honor of Kings’ has been at the forefront in terms of revenue. The app generated 1.5 billion in revenue in the first half of this year.
A review of revenue from mobile apps highlights the growing importance of the app economy at a time when both major marketplaces, Apple and Google, are under fire.
Sensor Tower’s statistics came to light during a lawsuit filed in a federal court over Apple’s tight control over the App Store.
Epic, the maker of the popular video game Fort Night, is trying to force Apple to open its App Store to third parties.